final blog

Primetime Show: Gossip Girl, (The CW. Monday. 7-8 PM)
Sunday Show: Bulls Game (WGN. Sunday. 11-12PM)

Audience Segmentation:
Gossip Girl: women (college and high-school aged), Middle Class
Bulls Game: Men (ones that played sports in H.S. or something) No real age restrictions.

Predicted Commercials:
Gossip Girl:
Make-up
perfume
network programming (Americas next top model)
yogurt
lady products (siiiiccckkk)
health foods
exercise products
2-door sporty girly cars
cell phones
itunes or music
luis vuitton (high-end purses and such)
clothes
venus razor
hair care
booze

Bulls game:
-Deoderant
-Credit Check services
-Car Dealerships
-Pop
-Gatorade
-Fast Food
-Shoes
-cell phones
-automobiles
-Groceries
-Injury/Deadbeat Dad Lawyers
-beer ads
-hard liquor ads
-career finder
-small colleges, esp. online
-Pizza
-network advertisements
-Sporting Goods Stores

Actual commercials:
Bulls Game:
network advertising (Reaper)
Southwest Airlines, Feat. California
Budweiser
Ford
Illinois Lottery
Menards
comcast
geico

Gossip Girl:
Jetta Car
Subway
Verizon Wireless
Hyundai
WGN news commercial
John Frieda Shampoo
SLumdog Millionare
Honey Bunches of Oats Cereal
Clearasil Face wash
Sears
jenny craig
nivea lotion
orbit gum
best buy
dominicks
chrysler
comcast
jonas brothers movie
t-moblie
degree deodorant
watchmen movie
mcdonalds
verizon wireless
guardasil vaccine
CW one tree hill
Real house wives of NYC commercial
Dunkin Donuts

Analysis of the bulls game marketing
I was surprised at how little advertising there was in the bulls game. especially how little differentiation there was. even with in game ads ("this quarter is brought to you by _______" were the same companies running ads during the commercial breaks. Budweiser and the Illinois Lottery dominted the ads. I should've predicted the mendards ad, and was swore out loud when it came on. As far as the southwest/visit california ad, i have no idea. Escapism? I guess chicago winter coupled with economy-cheap flights have a place on local broadcast television, but i didn't see it coming.
The rest of the ads were spot on with my predictions (except car insurance, but that kind of goes hand-in-hand with the car industry ads.)

The year 2024!

In fifteen years it's safe to say that the internet will rule media. ideally i will download all my movies the same way most download music, through iTunes and such. i already don't want to buy physical media. it's a pain in the ass to store 200 or so dvds, blu-ray cases are marginally smaller. i don't want to store my media on anything bigger than a cubic foot. mark cuban predicted that physical media will be gone soon, i pray he is correct. the kindle is replacing books for those who still ready (pffft!) the internet has replaced newspapers. in fifteen years my life will change dramatically. real life will have long since been underway and my job and family will be more important than how i can trick my friends into watching a rick astley music video. there will be less time to waste on my staples now (digg.com and other internet entertainment sites) I imagine any extra time i have to consume media for entertainment will be news (via tv still) and movies (via home theater pc!) if i have my way with it, i will not give a dime to comcast! i wouldn't have cable tv now if it wasn't for my roommates.

1. my personal locus will be: (in this order) family, career, cars. I can't think of many more things to do before i die than own a Ford GT. Of course since family comes first, i may be spending money on consuming media that i don't necessarily consume myself, but rather that of my kids. (the wiggles, blues clues, etc. obviously not these specifically, but the idea is there) Movies will fill the time not occupied by the personal locus. sleep will occupy whats left.
2. nationwide wifi broadcast of tv (cable and broadcast, less of a difference between the two) wifi radio [pandora in cars!] (blanketed over everywhere much like a cellphone signal) everything will basically work like the internet. it will be a much better world. comcast will file for bankruptcy. a lot of us will giggle. i will try to sneak video games past my wife like many men. (count on the wii not making a comeback)
3. Ideally on a typical sunday i will (because i don't live with my roommates) not watch a football game. i never really took an interest in it, an occasional game is alright, but 9 hours a day (more if you count pregame garbage commentary) is excessive. hopefully soccer will be on tv finally. 2024 is not a world cup year though. world cup is the best. during the day i'll probably listen to music while i bike or (more likely) clean the house. hopefully i won't have to watch too much new wiggles. hopefully watch a baseball game or something in there. it seems like all of this media would be consumed in the background. i don't really see myself sitting down and actively consuming too much.