final blog

Primetime Show: Gossip Girl, (The CW. Monday. 7-8 PM)
Sunday Show: Bulls Game (WGN. Sunday. 11-12PM)

Audience Segmentation:
Gossip Girl: women (college and high-school aged), Middle Class
Bulls Game: Men (ones that played sports in H.S. or something) No real age restrictions.

Predicted Commercials:
Gossip Girl:
Make-up
perfume
network programming (Americas next top model)
yogurt
lady products (siiiiccckkk)
health foods
exercise products
2-door sporty girly cars
cell phones
itunes or music
luis vuitton (high-end purses and such)
clothes
venus razor
hair care
booze

Bulls game:
-Deoderant
-Credit Check services
-Car Dealerships
-Pop
-Gatorade
-Fast Food
-Shoes
-cell phones
-automobiles
-Groceries
-Injury/Deadbeat Dad Lawyers
-beer ads
-hard liquor ads
-career finder
-small colleges, esp. online
-Pizza
-network advertisements
-Sporting Goods Stores

Actual commercials:
Bulls Game:
network advertising (Reaper)
Southwest Airlines, Feat. California
Budweiser
Ford
Illinois Lottery
Menards
comcast
geico

Gossip Girl:
Jetta Car
Subway
Verizon Wireless
Hyundai
WGN news commercial
John Frieda Shampoo
SLumdog Millionare
Honey Bunches of Oats Cereal
Clearasil Face wash
Sears
jenny craig
nivea lotion
orbit gum
best buy
dominicks
chrysler
comcast
jonas brothers movie
t-moblie
degree deodorant
watchmen movie
mcdonalds
verizon wireless
guardasil vaccine
CW one tree hill
Real house wives of NYC commercial
Dunkin Donuts

Analysis of the bulls game marketing
I was surprised at how little advertising there was in the bulls game. especially how little differentiation there was. even with in game ads ("this quarter is brought to you by _______" were the same companies running ads during the commercial breaks. Budweiser and the Illinois Lottery dominted the ads. I should've predicted the mendards ad, and was swore out loud when it came on. As far as the southwest/visit california ad, i have no idea. Escapism? I guess chicago winter coupled with economy-cheap flights have a place on local broadcast television, but i didn't see it coming.
The rest of the ads were spot on with my predictions (except car insurance, but that kind of goes hand-in-hand with the car industry ads.)