final blog

Primetime Show: Gossip Girl, (The CW. Monday. 7-8 PM)
Sunday Show: Bulls Game (WGN. Sunday. 11-12PM)

Audience Segmentation:
Gossip Girl: women (college and high-school aged), Middle Class
Bulls Game: Men (ones that played sports in H.S. or something) No real age restrictions.

Predicted Commercials:
Gossip Girl:
Make-up
perfume
network programming (Americas next top model)
yogurt
lady products (siiiiccckkk)
health foods
exercise products
2-door sporty girly cars
cell phones
itunes or music
luis vuitton (high-end purses and such)
clothes
venus razor
hair care
booze

Bulls game:
-Deoderant
-Credit Check services
-Car Dealerships
-Pop
-Gatorade
-Fast Food
-Shoes
-cell phones
-automobiles
-Groceries
-Injury/Deadbeat Dad Lawyers
-beer ads
-hard liquor ads
-career finder
-small colleges, esp. online
-Pizza
-network advertisements
-Sporting Goods Stores

Actual commercials:
Bulls Game:
network advertising (Reaper)
Southwest Airlines, Feat. California
Budweiser
Ford
Illinois Lottery
Menards
comcast
geico

Gossip Girl:
Jetta Car
Subway
Verizon Wireless
Hyundai
WGN news commercial
John Frieda Shampoo
SLumdog Millionare
Honey Bunches of Oats Cereal
Clearasil Face wash
Sears
jenny craig
nivea lotion
orbit gum
best buy
dominicks
chrysler
comcast
jonas brothers movie
t-moblie
degree deodorant
watchmen movie
mcdonalds
verizon wireless
guardasil vaccine
CW one tree hill
Real house wives of NYC commercial
Dunkin Donuts

Analysis of the bulls game marketing
I was surprised at how little advertising there was in the bulls game. especially how little differentiation there was. even with in game ads ("this quarter is brought to you by _______" were the same companies running ads during the commercial breaks. Budweiser and the Illinois Lottery dominted the ads. I should've predicted the mendards ad, and was swore out loud when it came on. As far as the southwest/visit california ad, i have no idea. Escapism? I guess chicago winter coupled with economy-cheap flights have a place on local broadcast television, but i didn't see it coming.
The rest of the ads were spot on with my predictions (except car insurance, but that kind of goes hand-in-hand with the car industry ads.)

The year 2024!

In fifteen years it's safe to say that the internet will rule media. ideally i will download all my movies the same way most download music, through iTunes and such. i already don't want to buy physical media. it's a pain in the ass to store 200 or so dvds, blu-ray cases are marginally smaller. i don't want to store my media on anything bigger than a cubic foot. mark cuban predicted that physical media will be gone soon, i pray he is correct. the kindle is replacing books for those who still ready (pffft!) the internet has replaced newspapers. in fifteen years my life will change dramatically. real life will have long since been underway and my job and family will be more important than how i can trick my friends into watching a rick astley music video. there will be less time to waste on my staples now (digg.com and other internet entertainment sites) I imagine any extra time i have to consume media for entertainment will be news (via tv still) and movies (via home theater pc!) if i have my way with it, i will not give a dime to comcast! i wouldn't have cable tv now if it wasn't for my roommates.

1. my personal locus will be: (in this order) family, career, cars. I can't think of many more things to do before i die than own a Ford GT. Of course since family comes first, i may be spending money on consuming media that i don't necessarily consume myself, but rather that of my kids. (the wiggles, blues clues, etc. obviously not these specifically, but the idea is there) Movies will fill the time not occupied by the personal locus. sleep will occupy whats left.
2. nationwide wifi broadcast of tv (cable and broadcast, less of a difference between the two) wifi radio [pandora in cars!] (blanketed over everywhere much like a cellphone signal) everything will basically work like the internet. it will be a much better world. comcast will file for bankruptcy. a lot of us will giggle. i will try to sneak video games past my wife like many men. (count on the wii not making a comeback)
3. Ideally on a typical sunday i will (because i don't live with my roommates) not watch a football game. i never really took an interest in it, an occasional game is alright, but 9 hours a day (more if you count pregame garbage commentary) is excessive. hopefully soccer will be on tv finally. 2024 is not a world cup year though. world cup is the best. during the day i'll probably listen to music while i bike or (more likely) clean the house. hopefully i won't have to watch too much new wiggles. hopefully watch a baseball game or something in there. it seems like all of this media would be consumed in the background. i don't really see myself sitting down and actively consuming too much.

Internet Response

I think the most important point that movie made was the part about privacy. i posted some pictures from a family vacation on my facebook and i had to tell her i wouldn't accept her friend request. she was very bothered by this, and i can see why. what is her little boy hiding? i don't even know, but i feel like i would have to censor myself if all the sudden my mom was on facebook. it's creepy. i stopped having my credit card bill sent to my house because whenever i got home, it would be open. then my mom suggests i stop eating fast food or something. granted that isn't designed to be public, like a facebook account. if i'm on facebook and my mom walks into the room, i feel compelled to switch the screen to something else. there's probably nothing incriminating on the screen. i just get creeped out when my mom reads stuff over my shoulder.

Consumption Journal #3

Movies
-Gran Torino (again)
-The assassination of jesse james by the coward robert ford

Broadcast TV
-None

Music
-Album: Three Cheers for Sweet Revenge by My Chemical Romance
-Album: Commit this to Memory by Motion City Soundtrack
-Discography: Taking Back Sunday
-Album: Enema of the State by blink-182
-Album: You Have No Idea What You're Getting Yourself Into by Does it Offend You, Yeah?
-Various Post-Grunge/90's alt singles to which i can't remember the name of such as, but not limited to by (Thanks to pandora.com): Third Eye Blind, Spin Doctors, Gin Blossoms, Collective Soul, foo fighters, smile empty soul, marcy playground, stone temple pilots, semisonic
-Archived Episodes (2003) of the radio show "Loveline" featuring Adam Corolla and Dr. Drew

Computers/Internet
-Various web sites, including Digg.com, Facebook.com, xkcd.com, jalopnik.com, zuneinsider.com, cracked.com

Books
-None

Magazines
-none

Cable TV
-Top Gear: Season 12, downloaded episodes
-

Newspapers
-none

Video Games
-Call of Duty: World at War
-Mario Tennis (N64)

Wow, this week has been a trip down memory lane. After listening to Enema of the state last week i've been enjoying songs from my earlier years. Anything from 6th to 12th grade pretty much. It's been great classics i've all but forgot about like "The Way" by Fastball. I remember it being so crazy and unlike anything else back then. Granted i'm listening to all of these songs with a great sense of nostalgia, it's also novelty. I like a lot of these songs, but i don't listen to them the same way i used to. It's been fun though. One album i do not miss that i listened to heavily in my childhood was "Running With Scissors" by Weird "Al" Yankovic. Do not miss that album, i don't know how i listened to it so much, his voice makes me cringe as hard as dave matthew's vocals. They're unsettling and awful.

american idol profile

American Idol viewer stereotype:
The embodiment of an american idol fan is a 17 year old white female from a middle to upper-middle class family from any suburban town. Not too upper-class or she won't have that aspiration to make it big that. the idea that american idol is all about. rags to riches and such. listens to pop music and this girl is pretty sure she started watching it before anyone else.

part II:
Social Class Segmentation
1. American Idol fans aspire to be ultra famous.
2. Age and Gender are not as important. Guys and girls win, even that guy with the gray hair.
3. show is based of a rags (low social class) to riches (high social class) idea
4. most fans are middle class, feel like they control their fate.
5. spans broad ethnic groups, and therefore is not a segmentation.

consumption journal #2

Movies
-Gran Torino

Broadcast TV
-None

Music
-Album: Dandelion Gum by Black Moth Super Rainbow
-Album: Scary Kids Scaring Kids by Scary Kids Scaring Kids
-Album: Enema of the State by blink-182
-Album: You Have No Idea What You're Getting Yourself Into by Does it Offend You, Yeah?

Computers/Internet
-Various web sites, including Digg.com, Facebook.com, xkcd.com, offical google blog, zuneinsider.com

Books
-None

Magazines
-none

Cable TV
-Sex and the city
-past episodes of Freeks and Geeks, and Top Gear (season 2)

Newspapers
-none

Video Games
-Tiger Woods PGA Golf
-Halo 3
-Call of Duty: World at War
-Fallout 3

I feel kinda bad because last week i didn't include video games and that's a large portion of my consumption. It's the reason i don't really watch tv. The reason i don't really read a lot is because my zune has all the episodes of top gear so instead of reading the Red Eye or something, i just flip on my zune. if i'm on my bike that's when i pop on an album i feel like listening to at the moment, my zune has too many songs to trust the shuffle, so i tend to stick to albums, they are usually the right length to listen to on my rides.

consumption junction #1, whats your function?

Movies

-none

Broadcast TV

-The news, but not really paying attention

Music

-Bloc Party album, A weekend in the city
-Why? album, Elephant Eyelash
-

Computers/Internet

-Various web sites, including digg.com, facebook.com, xkcd.com, cracked.com, theonlythingtofearisfearitself.blogspot.com

Books

-None

Magazines

-skymall

Cable TV

-None

Newspapers

-none

This week i spent most of my time in Colorado with the family. Any down time from skiing (i started early, and therefore, did not miss the boat) I spent checking digg.com or facebook. If i was watching TV it was the news, and was pretty surprised to see that Blagovich was the only thing worth talking about. He got more coverage than the president elect, and the snow that was inevitably coming. Digg.com is pretty much my news/entertainment source. Its a news website where users suggest blog articles, pictures, videos or other worthwhile things on the internet. I'm not a fan of network television, so the internet is my network tv refuge. One of the things i "dugg" was an article about the worlds first supervillian on cracked.com. Usually cracked does a pretty good job with humor writing. this wasn't the best, but it was still such a ridiculous story, it worked pretty well. When i was on the plane, i listened to my Zune (love that zune.) the albums i listened to were "Oracular Spectacular" by MGMT, "A weekend in the city" by Bloc Party, and "Elephant Eyelash" by Why?. I spent a lot of time on the website theonlythingtofearisfearitself.blogspot.com it's this crazy blog about weird fears people have, and it was fun to see people talk about riduclous fears they have. there were a few ones that i had grown out of since childhood like mirrors in very dark rooms used to be terrifying. not so much anymore, but it still scares a lot of people, turns out.